Leaders at all levels need better ways to influence, build engagement, and inspire their people to take action. One of the most powerful ways to do this is through the strategic use of stories.

We know that stories are engaging – we tell them informally and people listen. They ‘get’ what we are saying and they remember it. Yet few leaders systematically harness the natural power of story in the workplace.

Our unique learning program develops your leaders’ story skills to do exactly that.



Our one or two-day Storytelling for Leaders workshop explains the power of stories and how they can be used in the workplace, demonstrates several basic strategic story types, and gets your leaders actively building and telling stories.

They will learn and practice using story techniques to build rapport, share vision and values, coach, and make their ideas stick.

This powerful program, developed by Anecdote International, has been successfully used by global organizations like Gartner, IBM, Mars, and Shell for years.



Effective learning doesn’t just happen in a one or two-day workshop – no matter how good it is.

Our Deliberate Practice Program is designed to take the skills and knowledge picked up in the Storytelling for Leaders workshop and embed these in your day-to-day activities.

Each month for six months you receive a new learning module packed with energizing, practical and relevant exercises that help you put what you know into real-world practice.

We can also provide video and one-on-one coaching for your team.

Please Contact Us about running a Storytelling for Leaders (SFL) program.

To download the Storytelling for Leaders (SFL) introduction PDF with more information, please click the button below.



Here are some sample testimonials from program participants.

Billy Slade – Crawford And Company

“Fantastic course. It was the first time anyone had broken down all the component for storytelling and how they can be used for business.”

John Dathan – Hewlett Packard Enterprise

“I just got so many tidbits about how to make my presentations that much more impactful, so it was just a terrific day!”

Amy McCarten – Myriad

“I found the workshop to be incredibly helpful in formulating an effective story, and I’ve learned some tools that I can definitely take into my day-to-day communications…”